229 HOT PLACES TO RUN YOUR CLASSIFIED AD

Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.



TWO BASIC METHODS



Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.



OVER 200 LISTED PUBLICATIONS



The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.



COST/CIRCULATION RATIOS



This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.



ASK FOR RATE CARD



Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.



This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:



# MAGAZINE NAME CIRCULATION



1. Globe Group 3,000,000 Weekly

P.O. Box 21

Rouses Point, NY 12979-0021

2. The Star 2,900,000 Weekly

P.O. Box 1510

Clearwater, FL 34617

3. National Enquirer 3,500,000 Weekly

P.O. Box 10178

Clearwater, FL 34617

4. Grier's Almanac 3,011,680 Annually

P.O. Box 888281

Atlanta, GA 30356

5. Field & Stream 2,000,000 Monthly

Two Park Ave

New York, NY 10016-5695

6. Classified, Inc. 25,000,000+ Monthly

100 E. Ohio Street, Suite 632

Chicago, IL 60611

7. Grit 330,496 10 times/yr

Stauffer's Magazine Group

1503 S.W. 42nd St.

Topeka, KS 66609-1265

8. Capper's 353,422 26 times/yr

Stauffer's Magazine Group

1503 S.W. 42nd St.

Topeka, KS 66609-1265

9. Popular Science 1,861,155 Monthly

2 Park Ave.

New York, NY 10016

10. Popular Mechanics 1,633,210 Monthly

224 West 57th Street

New York, NY 10019

11. The Workbasket 2,726,000 6 times/yr

700 West 47th St., Suite 310

Kansas City, MO 64112

12. Home Mechanix 1,003,244 Monthly

2 Park Ave.

New York, Ny 10016

13. Crafts 'N Things 287,828 8 times/yr

701 Lee St. #1000

Des Plaines, IL 60016

14. The Family Handyman 1,000,000 10 times/yr

28 W. 23rd Street

New York, NY 10010

15. Workbench 1,025,000 6 times/yr

700 West 47th St., Suite 310

Kansas City, MO 64112

16. Crafts Magazine 1,000,000 Monthly

P.O. Box 1790

Peoria, IL 61656

17. Money Making Opportunities 222,000 8 times/yr

11071 Ventura Blvd.

Studio City, CA 91604

18. Spare Time Magazine 301,000 9 times/yr

5810 W. Oklahoma Ave.

Milwaukee, WI 53219

19. INC. Magazine 647,211 Monthly

38 Commercial Wharf

Boston, MA 02110-3883

20 Fate 200,000 Monthly

Llewellyn Publications

Box 64383

St. Paul, MN 55164

21. Income Opportunities 400,000 Monthly

1500 Broadway, Suite 600

New York, NY 10019

22. Success 1,200,000 10 times/yr

PO Box 570

Clearwater, FL 34617-0570

23. Book Business Mart 50,000 3 times/yr

Premier Publishers

P.O. Box 330309

Fort Worth, TX 76163-0309

24. Opportunity & Income Plus 250,000 Monthly

73 Spring Street #303

New York, NY 10012

25. Entrepreneur 1,700,000 Monthly

P.O. Box 570

Clearwater, FL 34617-0570

26. Black Enterprise 240,000 Monthly

130 Fifth Ave.

New York, NY 10011

27. Mail Profits 15,000 6 times/yr

P.O. Box 4785

Lincoln, NE 68504



This Group Represents More Good Magazines With Low Cost/Circulation Ratios



28. Hemmings Motor News 261,551 Monthly

P.O. Box 256 Rt 9 West Blvd

Bennington, VT 05201

29. The Old Farmers Almanac 4,400,000 Annually

PO Box 520/Main Street

Dublin, NH 03444

30. The Ladies Birthday Alman. 3,803,450 Annually

1715 W. 38th St.

Chattanooga, TN 37409

31. Cat Fancy 237,528 Monthly

2401 Beverly Blvd.

Los Angeles, CA 90057

32. The Antique Trader Weekly 190,000 Weekly

P.O. Box 1050

Dubuque, IA 52001

33. Cars and Parts 106,111 Monthly

PO Box 482

911 Vandermark Rd.

Sidney, OH 45365

34. The American Rifleman 1,372,371 Monthly

470 Spring Park Place

Herndon, VA 22070

35. The American Hunter 1,359,643 Monthly

470 Spring Park Place

Herndon, VA 22070

36. Railfan and Railroad 144,216 Monthly

Carsten's Publications, Inc.

P.O. Box 700

Newton, NJ 07860

37. Bird Talk 123,134 Monthly

PO Box 57900

2401 Beverly Blvd.

Los Angeles, CA 90057-0900

38. Model Railroader 181,683 Monthly

1027 N. 7th St.

Milwaukee, WI 53233

39. Sports Collectors Digest 43,361 Weekly

700 East State St.

Iola, WI 54990

40. Muscle Car Review 71,235 10 times/yr

Dobbs Publishing Group, Inc.

3816 Industry Boulevard

Lakeland, FL 33811

41. The American Legion Magazine 3,004,913 Monthly

PO Box 1055

Indianapolis, IN 46206

42. Crochet World 72,300 6 times/yr

House of White Birches

306 East Parr Rd

Berne, IN 46711

43. Gun Week 20,000+ Weekly

Box 488 Station C

Buffalo, NY 14209

44. Quiltworld 71,000 6 times/yr

House of White Birches

306 East Parr Rd.

Berne, IN 46711

45. Woodman